BE@RBRICK x La Maison Du Chocolat: Golden Memories

• Art toy
• BE@RBRICK figure in collaboration with iconic French chocolate chefs La Maison du Chocolat
• The design is inspired by the process of making handmade chocolate by top craftsmen of La Maison du Chocolat - the chocolate syrup is poured into the gold bear with pink, cinnamon macarons and caramel chocolate to create the traditional French dessert, elevated to art.
• Dimensions: 1000% (70 cm) 
• Material: ABS
• Care: wipe with a clean, dry cloth 

Japanese company Medicom Toy released its first BE@RBRICK on May 27, 2001. Since then, BE@RBRICK has partnered with artists and brands—ranging from KAWS and Yun Minjun to Nike and Chanel—to produce their own limited edition versions of the toy, many of which have since climbed in value on the secondary market.

While some BE@RBRICKs fetch five to six-figure prices at auction, others are considerably more affordable, depending on the toy’s collaborator, rarity, material, and size. (In the world of BE@RBRICK, sizes are listed as percentages, ranging from 50% to 1,000%, with the standard size of 100% towering at 7 cm high).

A mash-up of street culture and fine art, BE@RBRICKs have found appeal from a wide collector base, from music producer Pharrell Williams to Vogue’s Grace Coddington.