BE@RBRICK x Kumamoto

• Art toy
• BE@RBRICK figure, in collaboration with the Japanese prefecture Kumamoto and its mascot Kumamon
• Dimensions: 1000% (70 cm) 
• Material: ABS with removable fabric clothing (the ABS bear underneath the fabric has the same motif) 
• Care: wipe with a clean, dry cloth 

Japanese company Medicom Toy released its first BE@RBRICK on May 27, 2001. Since then, BE@RBRICK has partnered with artists and brands—ranging from KAWS and Yun Minjun to Nike and Chanel—to produce their own limited edition versions of the toy, many of which have since climbed in value on the secondary market.

While some BE@RBRICKs fetch five to six-figure prices at auction, others are considerably more affordable, depending on the toy’s collaborator, rarity, material, and size. (In the world of BE@RBRICK, sizes are listed as percentages, ranging from 50% to 1,000%, with the standard size of 100% towering at 7 cm high).

A mash-up of street culture and fine art, BE@RBRICKs have found appeal from a wide collector base, from music producer Pharrell Williams to Vogue’s Grace Coddington.